SIG: campaign operations in one platform
Marketing Manager | July 2024 - April 2026
The work
At SIG and SIG University, I managed email campaigns, marketing automation and performance reporting. I built and deployed a platform connecting the systems used for campaign work: Salesforce/Pardot, Cvent, Stripo and Smartsheet.
What I built
- Campaign analytics and reporting connected to CRM and email workflows.
- Email-building and scheduling integrations supporting campaign execution.
- Recurring campaign, lead-nurturing and lead-routing workflows.
- AI-assisted campaign support and retrieval over campaign and content data.
What it demonstrates
Hands-on campaign operations together with the ability to build the integrations that support them. This was a deployed, authenticated application used for marketing work.
The employer's application and campaign data are private. This summary describes my contribution without publishing customer records or private source code.
Gogentic: prospect enrichment for outbound workflows
Independent consulting | February 2025 - present; began alongside SIG employment
The work
I integrated the Apollo API into a waterfall contact-enrichment workflow feeding outbound email. The work connects prospect data and enrichment to the operational workflow that uses those contacts.
What it demonstrates
API integration, contact enrichment and practical outbound automation. Related consulting work includes CRM integrations and automated reporting for marketing and client operations.
GoGogiri: consumer-brand marketing
Digital Marketing Manager | May 2021 - June 2024
I led digital marketing as the restaurant brand grew to three concurrent locations and 30+ employees. Social presence reached 35K+ combined followers and page likes across seven brand accounts on Instagram, TikTok and Facebook.
I also launched MochiGo, a separate direct-to-consumer sister brand. GoGogiri received coverage in CultureMap Dallas, the Dallas Observer and CW33.