Gogentic: prospect enrichment for outbound workflows
Independent consulting | February 2025 - present; began alongside SIG employment
The work
I integrated the Apollo API into a waterfall contact-enrichment workflow feeding outbound email. The work connects prospect data and enrichment to the operational workflow that uses those contacts.
What it demonstrates
API integration, contact enrichment and practical outbound automation. Related consulting work includes CRM integrations and automated reporting for marketing and client operations.
Z-School: CRM and business automation
Director of AI Systems & Automations | April - June 2026. Selected work spans prior consulting and subsequent in-house employment.
The work
I built customer-reactivation automation and MCP integrations connecting Zoho CRM, Calendly and WorkDrive with AI agents. I also implemented scheduled leadership reporting and workflows with approval controls, shared knowledge and persistent memory.
The reported result
Company leadership attributed $75K in revenue to the reactivation work. That is a company-attributed result, not a claim that I personally closed those sales.
What it demonstrates
Connecting business systems, making their information usable in recurring workflows, and controlling what an automated workflow can do.
SIG: campaign operations in one platform
Marketing Manager | July 2024 - April 2026
The work
At SIG and SIG University, I managed email campaigns, marketing automation and performance reporting. I built and deployed a platform connecting the systems used for campaign work: Salesforce/Pardot, Cvent, Stripo and Smartsheet.
What I built
- Campaign analytics and reporting connected to CRM and email workflows.
- Email-building and scheduling integrations supporting campaign execution.
- Recurring campaign, lead-nurturing and lead-routing workflows.
- AI-assisted campaign support and retrieval over campaign and content data.
What it demonstrates
Hands-on campaign operations together with the ability to build the integrations that support them. This was a deployed, authenticated application used for marketing work.
The employer's application and campaign data are private. This summary describes my contribution without publishing customer records or private source code.